What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Winchester dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Orchard View Elementary School

 Subaru Love Promise Heart

Love Promise Stories from Subaru of Winchester

Special Needs Pups get a Second Chance  –  Lavenda D

Special Needs Pups get a Second Chance

Subaru and the SPCA of Winchester, Virginia have worked hand in paw for several years through the Subaru Share the Love and Love Promise Community Commitment. Through the Share the Love adoption event and subsequent grant funds, hundreds of dogs and cats have been saved and found forever homes. The SPCA of Winchester would like to share one special story of how that giving spirit and financial support manifest itself in our local community. In the summer of 2018, a very kind animal lover stopped in at the Winchester SPCA with a donation of dog food, and toys, and bedding. She had just lost her senior dog that was adopted from the SPCA. It warmed her heart to give back to the shelter that gave her the little love of her life. She mentioned that if we had any senior lap dogs in our care, she would be interested in adopting again. That very afternoon, a sweet senior 15 year old terrier, known as Becca, was surrendered to the SPCA. Becca was supposed to be impatient with children and was known to have accidents in the house. SPCA staff knew that this animal lover had small children and while they weren't certain this pup would be a good fit, they made the call anyway. The animal lover, still mourning the loss of her own pup, came in right away to meet Becca. Much to everyone's surprise, Becca seemed to be especially found of her young children. Before we knew it, Becca had a new home. There was a celebration and the SPCA knows that providing senior dogs like Becca a second chance is only made possible due to resources from Subaru of Winchester. This story could end here, but it doesn't. The very next day, this same animal lover emailed the SPCA director. She thanked the SPCA for Becca the terrier but said that she'd also love to have another senior dog and that she loved chihuahua breed dogs. At that same time, animal control had brought in a chihuahua puppy who was in need of an amputation. The puppy was found as a stray and taken to the vet due to a limp. The vet determined the injury was old and the muscles deteriorated. The best hope for the puppy would be to amputate the leg. The animal lover was told about the chihuahua puppy with three legs that was looking for a forever home. The next week, the kind animal lover came in to adopt Topsy the three legged chihuahua. Now two dogs with special circumstances found themselves in the perfect home, a lifetime home, a home with children, and other doggie siblings, a home with love. Knowing that funds from Subaru and that support from our local Subaru of Winchester make veterinary care and subsequent adoptions like this possible, warms the hearts of everyone and every pet at the Winchester SPCA. A quote from the adopter, " I’m not going to lie....rescuing senior dogs is hard and heart breaking. This girl was left at the pound at 15, sad and confused. Finally, after a month here, climbed in my lap and hugged me. This is worth it! Don’t over look senior dogs, they are the most thankful!"

The value of partnership  –  Richard R

The value of partnership

We get support from lots of people and organizations, but very few are truly partners. Saving the lives of over 1,000 animals a year takes help in all shapes and sizes, but our partnership with Subaru of Winchester is a defining relationship.Yes, they write a check, but we get lots of checks. Yes, they volunteer, but lots of other people volunteer for us, too.What Bobby Williams and Subaru of Winchester have done is make a commitment to the Winchester SPCA as if to say "this is our town, and we are in this together." Our biggest offsite adoption event happens where - Subaru of Winchester. Our largest corporate partner is who - Subaru of Winchester. And when we needed to trade in a donated pickup truck to get cargo vans better suited to transport animals who stepped in to make it happen - Subaru of Winchester. We are proud that they are part of our family.You should be too.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Orchard View Elementary School in the Frederick County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 18,181 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 697 trees, 3,092 gallons of gasoline, 26,357 plastic bottles, and 121,238 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 - E-Waste Recycling Event  –  Molly M

April 1-30, 2015 - E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste . Help us protect our environment. Just show up with your E-Waste and we will do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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