The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru of Winchester dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Orchard View Elementary School
 Subaru Love Promise Heart

Love Promise Stories from Subaru of Winchester

Subaru and Subaru of Winchester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru & LLS Blanket Delivery for Cancer Patients  –  Khiem T

When Doug Kruhm of Clarke County, VA walked in for treatment on July 24, 2019, he certainly wasn’t expecting to feel like a celebrity. Kruhm, who was diagnosed with stage four pancreatic cancer last fall, was a recipient of a soft, checkerboard-patterned blanket – one of 80 that were delivered to patients at Winchester Medical Center that day.For the 2nd consecutive year, Subaru of Winchester donated the blankets in partnership with The Leukemia & Lymphoma Society (LLS). The blankets, which will keep cancer warriors warm during their battle, were only one component of Subaru’s Loves To Care program. In addition, the Subaru sales and service teams encouraged their customers to compose Messages of Hope; these sentiments too provided warmth and love, letting those in treatment know that others in the greater Winchester community – outside of their person friends and family circles – were thinking of them during trying times.Despite two and a half hours of separation between Subaru of Winchester and The Leukemia & Lymphoma Society’s Virginia office, staff from LLS visited the showroom early in June to excite the Subaru team and to encourage them to set a goal of one message for every blanket; they were successful in reaching their goal of 80 cards by delivery day.Doug shared, “I’m always looking for something to cover myself up with. It allows me to think about the people who are supporting me.” He recounts his diagnosis as a whirlwind, as he had to get ready for immediate treatment the very same week he received the news. Doug is still undergoing chemotherapy treatments at ValleyHealth Winchester Medical Center and is showing progress with decreasing tumor counts. He received word about the blankets and the program’s collaboration while having his blood drawn one day. Shortly thereafter, he asked the medical center staff if he would receive and brand-new Subaru if he attended the delivery event.“There’s a need for humor in this process, at least for me,” he said.Duncan Carlson, Internet Sales Manager at Subaru of Winchester, hopes to bring even more awareness and participation to next year’s Loves To Care program. Carlson said, “We wish we could be more effective, but it’s a start” – a modest statement for such an impactful program here in the relatively rural Winchester area, but appropriately one of hope, reflective of the positivity exuded by the patients here at ValleyHealth Winchester Medical Center during their relentless cancer fight.

Subaru of Winchester Supports Student Success  –  Crystal N

Early in the school year, Mr. Williams and Subaru of Winchester donated some adorable "Subaru Loves Pets" stuffed animals to Orchard View Elementary. These cuties were kept in the offices of the Principal and Assistant Principal and made a part of our prize collection. When students are sent to the office for earning a Positive Office Referral by displaying respect, responsibility, or a readiness to learn they get to pick out a prize from our collection. Every student that came to the office chose these cuddly little animals! They absolutely loved them and chose them again and again over any of our other prize options. All students, kindergarten through 5th grade, were so motivated to earn a chance to take home a Subaru Loves Pets stuffed animal that our supply quickly disappeared. I emailed Mr. Williams and explained how much our students love these stuffed animals, and he quickly replenished our supply! We now have plenty of the well sought after animals for our students to earn. Mr. Williams, his wife, and Subaru of Winchester have truly been amazing community partners and continue to do all that they can to support our students and their families!

I LOVE Subaru of Winchester and Subaru!  –  Taylor L

Dear Subaru, Hello, my name is Taylor Lucas and I am a recent graduate of Musselman High School. I graduated valedictorian while maintaining a 5.0 GPA. Due to my grades, I received a full ride scholarship to Shepherd University. Even though I have achieved highly in school it does not mean it was easy at all. Growing up my life was very rough. I lost my dad at the age of seven to an overdose, which left my mom to raise me and my little brother alone. With my mom not having a high school diploma, it made it hard for her to find a good job that was enough to support our family. When I reached the age of 15 I decided to go and find a job to help support my mother and my little brother. There were many times I would come home to no water or heat because she couldn’t afford to pay the bills. When I turned 16, I got a second job to bring in a secondary income to help her, While being a Junior in high school, I worked 40 hours a week while juggling school at the same time. But, I knew I had to do it because I had to help my family out.If I didn’t do it. then no one was going to. The summer before my senior year I decided to go out and buy a car, considering my first car blew up on me. Low and behold I decided to buy a 2011 Subaru Legacy. I Fell instantly in love and that car has never let Inc down. However, I would never be able to keep up with my car if it was for the Subaru of Winchester. They are the greatest group of people I have ever met, and they are so welcoming as a business. Mandy Housley who is the Service Department Manager has helped me tremendously. Any time maintenance is due or something is wrong, her and her crew always take care of me and go above and beyond to make sure that I am a satisfied customer. As I am about to head to college in just a short few weeks. I find out that I need a new part for my exhaust. Financially there was no way I could afford it. Speaking with the management team from Subaru of Winchester they decided they would take care of this repair for me, which I am beyond thankful for. This just goes to show how committed and dedicated they are to the Love Promise. I just thought I would write to you and inform you that you have a great company and an even greater group of people that are working for you Thanks for all you do and for your great company. I hope you have a great day.

Subaru of Winchester Spreads Love and Learning  –  Crystal N

Subaru of Winchester has gone above and beyond to support the staff, students, and families of Orchard View Elementary. They have spread love and learning for our school community in a variety of ways. The first way they have spread love and learning is through the Subaru Loves Learning Initiative. For several years, Subaru of Winchester has supported our science, STEM, and reading programs through their generous donation of prize-winning science books. These books have allowed our students to connect their love of literature to the excitement of scientific discovery. These donations have allowed teachers to have additional resources for shared and independent readings. Another way that Subaru of Winchester has spread their love of learning is through their support of our 1:1 technology initiative. With their financial assistance, we were able to begin providing a Chromebook for every child at Orchard View! Teachers have been able to use these devices to personalize learning and teach necessary 21st Century technology skills. Students love using the Chromebooks to communicate, collaborate, create, and solve real-life problems. Finally, the good folks at Subaru of Winchester recognize that if a child's basic needs aren't met, learning isn't possible. They have spread their love to the children and families of Orchard View through donations to our snack closet and our weekend food backpack program. They have provided numerous families with complete Thanksgiving meals, and they have helped us to provide gifts under the Christmas trees of our neediest families. Most recently, they have made generous donations to families so that they can pay utility bills to keep their homes warm during the cold winter months. Subaru of Winchester is in tune with the impact that financial hardships can have on children's learning, and they have been a leader in our community, working to ensure that these are not barriers to a child's learning. Subaru of Winchester has demonstrated a remarkable love for the community, families, and children of Orchard View Elementary. Their positive impact is far-reaching, and we are so grateful for the many ways in which they support us!


After taking a hiatus in 2017, Subaru of Winchester was eager to partner again with The Leukemia & Lymphoma Society (LLS) for the Share The Love Program in 2018. Throughout the month of June, Subaru staff members encouraged customers to write Messages of Hope to patients at Winchester Medical Center. Those messages, along with 80 blue and white plaid blankets, were delivered to the hospital on Monday, July 23, 2018. Upon arriving in the atrium, LLS Campaign Manager Khiem Tran and Subaru Salesperson Duncan Carlson were warmly greeted by Oncology Community Outreach Services Coordinator Debbie Denitto. After a cheery introduction, Debbie shared that not only were they joined by a local news crew, but two local survivors and their families were present to partake in the presentation. Together, all parties pitched in to unload the blankets, Care Cards, and shopping bags in the beautiful, new lobby. Khiem shared a few words thanking Subaru for their generous donation and participation. Duncan and Khiem then unfurled two new blankets and presented them to the survivors. Both individuals were appreciated of the gesture and expressed that the blankets would keep them warm and cozy throughout the remainder of their treatment.• Following the photo and presentation, Debbie was kind enough to lead the group on the tour of the new facility, which included a viewing of the relaxing outdoor garden that serves as a respite for patients. Sharyn Milsky, a Richmond volunteer who traveled with Khiem 3 hours from Richmond to Winchester, was also touched by the event. She lost her father to blood cancer and was excited to also give back through this initiative. As a retiree and avid Light The Night supporter, Sharyn enjoyed the opportunity to be involved with such a powerful program - a welcomed change from her yearly fundraising. It is safe to say that all involved- Subaru of Winchester, Winchester Medical Center, and The Leukemia & Lymphoma Society- were extremely pleased with all aspects of the Share The Love program. Not only were they able to bring warmth to the Winchester community and two local survivors through the donation of blankets, but the awareness and exposure of LLS’s efforts will surely bring more attention to the cause and will allow more patients access to valuable resources.

Special Needs Pups get a Second Chance  –  Lavenda D

Subaru and the SPCA of Winchester, Virginia have worked hand in paw for several years through the Subaru Share the Love and Love Promise Community Commitment. Through the Share the Love adoption event and subsequent grant funds, hundreds of dogs and cats have been saved and found forever homes. The SPCA of Winchester would like to share one special story of how that giving spirit and financial support manifest itself in our local community. In the summer of 2018, a very kind animal lover stopped in at the Winchester SPCA with a donation of dog food, and toys, and bedding. She had just lost her senior dog that was adopted from the SPCA. It warmed her heart to give back to the shelter that gave her the little love of her life. She mentioned that if we had any senior lap dogs in our care, she would be interested in adopting again. That very afternoon, a sweet senior 15 year old terrier, known as Becca, was surrendered to the SPCA. Becca was supposed to be impatient with children and was known to have accidents in the house. SPCA staff knew that this animal lover had small children and while they weren't certain this pup would be a good fit, they made the call anyway. The animal lover, still mourning the loss of her own pup, came in right away to meet Becca. Much to everyone's surprise, Becca seemed to be especially found of her young children. Before we knew it, Becca had a new home. There was a celebration and the SPCA knows that providing senior dogs like Becca a second chance is only made possible due to resources from Subaru of Winchester. This story could end here, but it doesn't. The very next day, this same animal lover emailed the SPCA director. She thanked the SPCA for Becca the terrier but said that she'd also love to have another senior dog and that she loved chihuahua breed dogs. At that same time, animal control had brought in a chihuahua puppy who was in need of an amputation. The puppy was found as a stray and taken to the vet due to a limp. The vet determined the injury was old and the muscles deteriorated. The best hope for the puppy would be to amputate the leg. The animal lover was told about the chihuahua puppy with three legs that was looking for a forever home. The next week, the kind animal lover came in to adopt Topsy the three legged chihuahua. Now two dogs with special circumstances found themselves in the perfect home, a lifetime home, a home with children, and other doggie siblings, a home with love. Knowing that funds from Subaru and that support from our local Subaru of Winchester make veterinary care and subsequent adoptions like this possible, warms the hearts of everyone and every pet at the Winchester SPCA. A quote from the adopter, " I’m not going to lie....rescuing senior dogs is hard and heart breaking. This girl was left at the pound at 15, sad and confused. Finally, after a month here, climbed in my lap and hugged me. This is worth it! Don’t over look senior dogs, they are the most thankful!"

The value of partnership  –  Richard R

We get support from lots of people and organizations, but very few are truly partners. Saving the lives of over 1,000 animals a year takes help in all shapes and sizes, but our partnership with Subaru of Winchester is a defining relationship.Yes, they write a check, but we get lots of checks. Yes, they volunteer, but lots of other people volunteer for us, too.What Bobby Williams and Subaru of Winchester have done is make a commitment to the Winchester SPCA as if to say "this is our town, and we are in this together." Our biggest offsite adoption event happens where - Subaru of Winchester. Our largest corporate partner is who - Subaru of Winchester. And when we needed to trade in a donated pickup truck to get cargo vans better suited to transport animals who stepped in to make it happen - Subaru of Winchester. We are proud that they are part of our family.You should be too.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Orchard View Elementary School in the Frederick County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 18,181 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 697 trees, 3,092 gallons of gasoline, 26,357 plastic bottles, and 121,238 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 - E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste . Help us protect our environment. Just show up with your E-Waste and we will do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.